about

From architecture to product design, shaping digital experiences with structure, clarity and emotion.

trajectory

A multidisciplinary path into product design.

01

Architecture shaped my systems thinking.

I started in Architecture and Urbanism, where I learned how people move through spaces, how structure influences behavior and how visual decisions affect understanding. That foundation still shapes how I think about digital products.

02

Technology turned that thinking into interaction.

Studying Computer Science gave me a stronger understanding of how digital products are built. It helped me collaborate with developers, document decisions clearly and design interfaces with implementation in mind.

03

UX connected business, usability and behavior.

My work in UX/UI grew across consulting, education platforms, SaaS tools and enterprise e-commerce. I became especially interested in simplifying complex workflows without losing the business logic behind them.

04

Game UX became the next frontier.

Games have always influenced how I think about engagement, emotion and motivation. Today, I explore Game UX as a way to connect usability with player behavior, feedback loops and memorable experiences.

career in numbers

A few numbers behind my design trajectory.

10+
years across architecture, visual design, web and digital product work.
5+
years focused on UX/UI, product design and interface systems.
1M+
learners served by the education platform where I worked on administrative experiences.
100+
professionals in the organization the 360 review platform was designed for.
4
domains: professional work in commerce, SaaS and EdTech, plus independent Game UX studies.

resume / cv

Luan Rosa

Senior Product & UX Designer · Game UX & Player Experience

Profile

Product and UX Designer with 5+ years of experience across enterprise commerce, SaaS, education platforms and design systems. I use research, interaction design, prototyping and usability testing to simplify complex workflows. My independent player-experience work applies the same rigor to game controls, HUD feedback and player behavior.

Experience

Experience Designer / UI-UX Designer

Object Edge · Mar 2023 to Present

Designing digital commerce and product experiences for B2B and B2C clients, including product listing pages, product detail pages, dashboards, design systems, navigation patterns and conversion-focused flows.

AI Training Contributor for Product Design

Tastemakers · Apr 2026 to Present

Evaluating multi-turn UI and UX outputs for visual hierarchy, interaction quality, consistency, instruction adherence and implementation fidelity.

Product Designer / Web Designer

Freelance and UAIX Smart Design · Feb 2021 to Feb 2025

Creating websites, interfaces and digital experiences for small businesses and independent projects, combining visual design, UX structure and practical implementation constraints.

UX/UI Designer / Product Designer

Escola Conquer · Jun 2022 to Feb 2023

Worked on B2B and B2C education products, including LMS/LXP experiences, class management flows, internal systems and admin tools for a high-scale learning ecosystem.

Junior UX/UI Designer and Web Designer

Vennx Consultancy · Nov 2021 to May 2022

Designed web interfaces, landing pages and digital assets, strengthening the transition from visual and web design into product-focused UX/UI work.

Architect / Design Background

Architecture and consulting experience · 2015 to 2018

Built a foundation in spatial design, systems thinking, presentation, research and visual communication through architecture work and international academic collaboration.

Selected contributions

  • Designed e-commerce experiences across B2B and B2C journeys, including PLP, PDP, dashboards, order flows and navigation systems.
  • Created and improved admin workflows for education platforms, helping simplify complex operational tasks.
  • Structured design systems, component libraries and Figma files to improve consistency and developer handoff.
  • Investigated target recognition and switching in Red Dead Redemption 2 through gameplay analysis, HUD exploration and a controller-based Figma prototype evaluated with seven participants.
  • Explored player ecosystems through an independent Fortnite companion-app concept and game-analysis work for O Meio Noob.

beyond the portfolio

O Meio Noob

I use my YouTube channel to discuss games, UX and game design in Brazilian Portuguese. It helps show my perspective on player experience beyond traditional case studies.

Watch the channel

next step

See how this trajectory translates into product work.